Have you ever wondered why so many top companies have sort domain names? Maybe it's stating the obvious, but short and catchy names have a huge advantage over other domain name when it comes to building brands. They are easier to remember, easier to say and easier to type. in addition fewer letters means bigger text in ads!
According to domain experts NameBrandable.com, short catchy domains names can have great branding power. Many of
the Top websites worldwide have short brandable domain names. Examples
of top sites with this sort of name include: Bing.com, AOL.com,
Yelp.com, CNet.com, Digg.com, ZDNet.com, Flickr.com, IMDB.com,
Orkut.com, Ebay.com, PayPal.com, Tumblr.com, eHow.com, Etsy.com,
Ning.com, Ask.com, Expedia.com, Pogo.com and Badoo.com. NameBrandable.com further explains that this group of domains includes made-up names, acronyms and modified keyword
names. Typically they are names that are memorable and
self-distinguishing. They often give a feeling or impression of the
content, but not always. They’re easy to say and type. Also short words
work better in advertising because they are easy to read in a
millisecond glance. This is important where people’s attention is
limited and fleeting, such as on billboards, banner ads, mailers, print
ads and television ads.
Ever wonder what prices the top domains are fetching these days? Ever wonder what domains are selling for millions or or even half a million dollars?
Sex.com sold for $13 Million this year! Slots.com sold for $5.5 Million this year! Dating.com sold for $1.75 Million this year! Photo.com sold for $1.25 Million this year.
Flying.com, Zip.com and Poker.org sold for a million or more this year.
Credit.fr, Guns.com, Files.com, HomeOwnersInsurance.com, Jerusalem.com, Logo.com, and IPO.com have sold for $500k or more in 2010.
Over 60 domains have sold for for between $100k and $500k this year and dozens have sold for 5 figures.
It seems to me that the right domain is like gold!
